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Emirates Post set to launch Digital Location Happiness Initiative
03 MAR 2020

Emirates Post set to launch Digital Location Happiness Initiative

Emirates Post, the UAE's leading postal and express provider, is testing a brand-new offering designed to ensure they are discoverable on today's mobile digital mapping platforms, apps, search engines and in-vehicle navigation systems across any device.

As part of its commitment to investing in digital solutions; Emirates Post has embraced a digital location intelligence and management technology platform that enables Emirates Post business listings to be visible on key platforms. This includes up-to-date contact information, exact location, and other important information that ensures the business will be accurately found on online and offline digital platforms such as Google Maps, Google Search, OK Google, Apple Maps, Siri, Here Maps, Facebook, TomTom Maps, WhatsApp, WeChat, Foursquare, 2GIS, THTC Maps, Instagram, Telegram, Factual, what3words, Careem, and Uber, among others.

As the leading postal and express delivery provider in the UAE, Emirates Post is constantly improving its offerings and adopting new technologies to create streamlined processes to increase quality of service. Part of providing customers across all seven emirates with seamless postal services experience, is ensuring that each and every Emirates Post Customer Happiness Center, shelter and locker, can be easily found when a resident or visitor searches for a location on a digital platform.

Commenting on this Digital Location Happiness initiative,Peter Somers, CEO of Emirates Postsaid : "A basic map pin on a website is just not good enough anymore. In January 2020, according to our GMB Insights data, our 101 Emirates Post Office branches were viewed on Google Maps over 9 million times alone. In addition, we had over 20,000 phone calls to the branches and more than 140,000 Click to Navigate to our various Post Office branches in that same month. This Click to Navigate data tells us that our customers find the branch and just go there. Ensuring that each Emirates Post branch has the correct contact details, address and operating hours and other important data is essential to ensure our customer experience is a happy one. It's just not Google either, we have visitors from nearly every country in the world who use many different digital platforms. When these visitors want to buy a stamp or send a package, we want to be there for them to find our branch locations easily, regardless of digital platform or device."

Emirates Post digital location management program is supported by a dedicated team of digital location specialists who monitor and ensure the accuracy of all the Emirates Post locations year-round. The team updates location operating hours during Ramadan, Eid and other national holidays. In addition, the team monitors for duplicate listings and user generated edits from the community and constantly on the lookout for more digital platforms to share the Emirates Post Office locations.


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